Tokyo, 04 August, /AJMEDIA/
Fujitsu Ltd says it has developed a new AI module for retailers that generates AI avatars and customized promotional content on digital signage based on in-store behavior data of consumers.
With the support of the Retail AI Institute, Fujitsu said it will begin verifying the technology in actual stores at the Aruk Mitajiri Store, a supermarket run by Marukyu Co Ltd in Hofu City, Yamaguchi Prefecture, with the aim of addressing issues like labor shortages through automation and tailoring service to different customers’ unique needs with innovative, yet practical AI solutions.
The solution leverages both generative AI and Fujitsu’s unique human sensing technology to realize a more customer-centric shopping experience and help retailers improve sales targeting with engaging and dynamic promotions that reacts to customer gestures that indicate interest, and generating customized avatars and product information, while processing the data in a format that preserves customer privacy.
Following field trials with customers, Fujitsu said it plans to launch the new solution during fiscal 2023 as a module for its AI platform “Fujitsu Kozuchi (code name),” which allows users to rapidly test and deploy advanced AI technologies for business.
It also enables AI to achieve goals such as selection of multiple promotional measures, automation of effect measurement, and sales improvement.
