Instagram might be building a customizable AI ‘friend’ to fill the empty feed in your life

Tokyo, 3 November, /AJMEDIA/

Nothing gives best friend energy quite like silicon and some 1’s and 0’s. Fresh off the heels of Meta’s dystopian AI influencers modeled after real celebrities, the social networking platform Instagram is reportedly working on its own customizable artificial intelligence friends, according to Gizmodo.

Code sleuth Alessandro Paluzzi tweeted screenshots of the Instagram interfaces showing the AI on Monday, as first spotted by TechCrunch. Users may soon be able to create an AI with whatever race, gender, age, and personality they want. Personalities for the “friend” include reserved, creative, enthusiastic, witty, pragmatic, and empowering, and will “inform the tone of your custom AI’s speech.” Further customizations include specific interests you can choose for your AI to be interested in, a unique name of your choosing, and an avatar seemingly created using an image generation AI.

Meta did not immediately return Gizmodo’s request for comment on when or if the customizable AIs will be released.

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